"Beyond borders, culture is currency."
"America’s greatest export may be its culture," Megan Beyer and Gregory Houston meant that statement both literally and figuratively.
The American creative community drives more than $1 trillion a year, according to the U.S. Bureau of Economic Analysis—4.4% of total gross domestic product. And our musicians, filmmakers, artists, and performers strengthen U.S. "soft power," every time a teenager in Sao Paulo puts on an Iron Man hoodie or a K-Pop group emulates Beyoncé’s stage choreography.