A digital replication right is a proposed intellectual property right (presented in the bipartisan NO FAKES Act). It would grant individuals exclusive control over the use of their voice or likeness in digitally created representations.

Fundamentally, it aims to protect individuals from the unauthorized creation and use of their digital replicas on Generative AI platforms.

Monarrch is the first Generative Rights Management (GRM) platform, built on a patent-pending technology that enables intellectual property owners to solve the complex issues of rights ownership and tracking in the new economy of Artificial Intelligence. Monarrch aims to revolutionize the way Generative AI interacts with original works, providing a responsible, ethical, and innovative solution for artists, users, and platforms alike.

Coined by Monarrch co-founder Finbar O'Hanlon, a "Style Right" establishes a framework for understanding original works of authorship and intellectual property. This includes elements such as name, likeness, style, look, rhythm, genre, instrumentation, application, and more.

As AI technology advances, the "Style Right" concept becomes that much more crucial for intellectual property owners. It provides a means to define infringement when AI is used to create new or derivative works based on existing, protected "styles."

The Monarrch engine uses more than 72 brand components to establish "Style Rights" and manages artists' entire content catalog, ensuring ownership and facilitating AI transactions.

Monarrch's patent-pending technology functions as a trackable, transactional tollbooth for brands and IP owners in the AI era, incorporating more than 72 brand components to formulate a unique stylistic fingerprint.

Think of Monarrch as a license that enables brands to navigate the AI landscape. It effectively manages an artist's, brand's, or IP owner's entire content catalog, ensuring clear ownership while streamlining AI-related transactions.

GRM is an innovative engine that addresses the complex challenges surrounding copyright, ownership, and licensing of content generated by AI systems.

Monarrch solves this problem by creating unique Stylometric Keys for individual creators, which establish a “right” — in this case a generative right — to content that is generated by AI technology and prompted by a user.

Monarrch works in the background of Generative AI engines to enable generative rights management securely, responsibly, and seamlessly, kind of like a credit card transaction approval.

Without Monarrch, user prompts could trigger potential infringement of intellectual property. With Monarrch, they trigger a transaction and enable a new revenue stream.